Our story begins with the International Outdoor Festival, a gathering of people who love the outdoors - from the world’s greatest adventurers to the Average Joe. We created an environment of sharing and instruction from the best outfitters, guides and world class mountaineers, climbers and kayakers, mountain bikers, fly fishermen and naturalists.
While the festival environment succeeded in elevating awareness, the imperative was to convert the experience to sales - so we took the experiential elements of the festival to a retail environment - 22 doors across the country.
Since that time, IOG has become an award winning integrated and partnership marketing agency focused on bringing the authenticity of the brand experience to the lifestyle needs and interests of your target customer.
Throughout the process, IOG makes every effort to minimize our footprint - from carbon neutral tours and low impact materials production, to soy based inks, organics, recycling and reusing.
Much has changed over our fourteen years - as we get greener, more connected and propel brands in ever advancing ways.
One truth however, will remain constant - our world will be shaped by the stories we tell.